Rotary’s social business tools: Leveraging technology for a greater impact

By Chelsea Mertz and Rebecca Hirschfeld, Rotary Service staff

This post is part of the ‘Making the Most of Your Membership’ series celebrating Rotary Membership and Club Development Month throughout August.

As the world continues to become more digitized, innovative new technologies provide opportunities to make a greater impact. We’ve joined the movement and developed online tools to support and strengthen clubs, focus and increase humanitarian service and enhance public image and awareness. The Project Lifecycle Kit tools can help guide your project from inception to implementation while also facilitating connections with members of the Rotary family around the world.

The Rotary network is vast and the type of service we provide varies from community to community, but with the continued advancement of technology, it’s now easier than ever to reach more people and create a stronger Rotary family by exchanging ideas and collaborating on projects and initiatives that make a difference in our communities. The tools below can help broaden your reach and make a greater impact:

  • Through Discussion Groups, exchange ideas and tap into the expertise, experiences, and advice of other Rotary members. There are over 1100 groups discussing topics such as vocational service, peace, health and wellness, and much more. Discussion Groups are a great resource for project planning by learning from Rotary members with shared interests and experiences. If you are starting a project in one of our areas of focus, take advantage of the groups moderated by the Foundation’s Cadre of Technical Advisors.
  • Rotary Ideas makes finding a project partner easier than ever. You can search for projects by contribution type (volunteers, partnerships, online contributions, and materials), making it easier to find initiatives to support. A Google Translate option is also available on each project page, breaking down language barriers and helping you connect with members in different countries. Over 3,000 projects have been posted on the site and 2,530 contributions have been made to over 320 projects in support of their initiatives through Ideas. Browse through more than 600 active projects to support fellow members or list your project to find support!
  • Share your success stories on Rotary Showcase to inspire Rotary members to take on similar initiatives. Over 66,000 projects have been posted to Showcase, highlighting the broad range of activities and projects Rotarians undertake within their communities and around the world.

Learn about more Project Lifecycle Resources. Throughout August, we encourage you to make the most of your membership. Follow this blog and look out for more activities and programs available to the Rotary family.



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